Daily Plus 2014-08-20

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Check out the day before 2014-08-19

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shared on Google Plus on 2012-02-16 02:24:29 by

Mark Traphagen

Rich Snippets in Search: A History and Where They Are Going Next

+AJ Kohn has published a masterful, comprehensive overview of rich snippets in Google search. Read it at >> http://stonet.co/1rYXS7M

Rich Snippets are visual add-ons to the regular organic search results that in some way enhance those results. Authorship photos, review stars, and video thumbnails are all examples of the great variety of rich snippets Google has tried out in its results.

The Faded Glory of Rich Snippets
But has that grand experiment, one AJ notes Google entered kicking and screaming, now run its course? It is beginning to appear that the results are in, and Google has decided that rich snippets have perhaps been overserved, and like a barroom drunk were drawing too much attention to themselves. 

In his article, AJ discusses the maturing of Google's rich snippet algorithm, and why he thinks it has increasingly incorporated site quality filters, perhaps gained at least in part from Google's Panda updates. This (along with UX concerns, very likely) has led to an overall reduction in the amount of rich snippets now being shown.

Authorship As an Example
As I pointed out in my January article http://stonet.co/AuthorshipPurge, Authorship results were a prime example of this. Starting in December of 2013 Google not only began reducing the amount of Authorship rich snippets shown overall, but also instituted what I called two "classes" of Authorship. First class authors still got an author photo for most of their authorship-qualified results, while second class got only a byline.

Of course now, since the end of June, author photos have been removed altogether from non-personalized search. 

Finally, AJ posits that the Knowledge Graph may be replacing much of what rich snippets once did.

Please read his article for a fascinating deep dive into the mind of Google and how search results evolve over time. 

Read it at >> http://stonet.co/1rYXS7M
Mark Traphagen Mark Traphagen

Apparently we're currently experiencing a rain event, when did rain become an event? Anyway, we had a fabulous sunrise yesterday, but grey on grey today, so... as I've been talking about the genesis of #cloudwars   with +Heidi Bouman and +Amelia Hoskins tonight's post is one of my first cloud posts prior to the community being created.
David Amerland David Amerland

Content Marketing Tip by +David Amerland 
How to figure out whether or not your content is changing consumer behavior

#contentmarketing   #tipoftheday  
David Amerland David Amerland

Eleven Easy Ways to Increase Your Engagement on Google+

et·i·quette
noun
conventional requirements as to social behavior; proprieties of conduct as established in any class or community or for any occasion.

Etiquette. Sounds stuffy and out of date, doesn’t it?Something that went out with high-button shoes. Who needs that? We’re all busy, and it’s enough to just get something posted… Isn’t it?

Actually, no.

By following certain practices, aka etiquette, you can increase your level of engagement, your odds of connecting with influencers, and, to be blunt, people will like you better
.
Why else should you care about engagement?

Engagement is a prerequisite for building relationships with people. And relationships are at the core of online marketing these days. Engagement is not an end, in and of itself, but it’s a necessary ingredient for many marketing goals.

In order to build the trust and authority which is important not only to people, but to Google, you have to start by strategically connecting with others. You're working to build relationships to develop an audience for your content, so that it will hopefully get reshared and send social signals to Google.
  
You won’t be building many relationships if you’re not talking to people and getting them to return the favor… in other words, engaging.

It sounds easy, doesn’t it?  Well, actually it is. Like many things, it’s easy once you know how. There’s nothing tricky here.  All it takes is the willingness to observe, learn the culture, and to put in the time following through.

What do you need to know?

Note: Many of these are ‘how-to’s” that are specific to Google+.  However, the principles apply to social media, in general. So, while some are nuts ‘n’ bolts, here’s-what-you-do types of things, others are “best practices” suggestions.

90% of this is just common courtesy. So why am I writing about something everyone already knows?  Because it’s amazing how many people don’t do it!  

I’m sure it’s not because they’re trying to be thoughtless, but it can come across that way if you get busy and don’t make a conscious effort to remember that courtesy counts – and it is noticed by others.  It’s an unbelievably easy way to help make yourself stand out.

One of the things that sets this post apart from others on this subject, are the screen shots, many with annotations, that actually illustrate (almost) every point made, many from Google Plus contributors you may already know.

Following, are the bullet points for these eleven easy ways to increase your Google+ engagement:

1. Saying THANK YOU is powerful.
Examples from +Joan Stewart , +Gina Fiedel , +Mary Iannotti , and +Beth Lee Browning 

2. Be sure to plus one.  But know it's limitations. 
Watch a highly entertaining video from +martin shervington on this subject.


3.  How to plus mention people, why you should, and  some of the snags you can run into. - screen shots to illustrate

4. The Hat Tip or h/t - with an example from +Carrie-Anne Foster 

5. "Ix-nay" on  link-dumping (aka link-litter)

6. Quality Resharing: A good way to get noticed and start conversations -  A model from +Brian Jensen 

7. Don't go AWOL.

8. Courtesy and kindness go hand in hand, including one of my favorite quotes from +Chef Dennis Littley 
 
9. Give credit where credit is due. +Wade Harman   illustrates this one.

10. Do Google+ communities have any special etiquette?
Some important need-to-know info here, including Community Guidelines and introductions - with an example from +Tim Sweeney 
 
11.  You still have to be YOU.
This isn't a white-tie affair.  You still need to show your own personality.  A fun sampling from +David Amerland 
 
The wrap-up includes an awesome acronym from +Ben Fisher which he calls being The SKETCH.

Be sure to take a look at the full post to take advantage of the screen shots and for all the details.
http://www.rightstartwebsites.com/blog/2014/increase-google-plus-engagement/

*In addition, there are links to some recommended resources from
+Wade Harman and +Jimmie Lanley , the latter of which includes a collection of posts from +Brian Jensen , +Mike Allton , +Dustin W. Stout , +Andrij Harasewych , +Visnja Zeljeznjak , +Peg Fitzpatrick , +Eric Enge , and others.

So...
-> if you're new to Google+
-> know somebody who is
-> think there may be people in your network who are trying to understand how to get going on this platform

if you think this might help, thank you for passing it along :)

Post by +Marilyn Moore for +RightStart Websites 

photo credit: Nemo/pixabay

#googleplus   #googleplusguides   #googleplustips    #googleplusengagement  


 
David Amerland David Amerland

Talking Up a Storm

+Ammon Johns and +Lee Smallwood should only ever get together with a warning to your productivity. Their views are always compelling and the way they riff off each other without ever having met before our 6th #SMTPowerTalk  makes sense only to those who know how Google+ works. In this, their second outing together and the first time we have had repeat guests in a +Social Media Today HOA, shows them both in top form laying one wisdom bomb after another on the Persona vs Personality in Social Media Marketing debate. 

Those who are not in Google+ usually pay thousands of dollars to get to hear the same thing. (Go figure). 
David Amerland David Amerland

If atheists and religious people switched roles
What if the roles were reversed, and atheists started treating the religious folks like religious folks treat atheists?
Paul Spoerry Paul Spoerry

The Scott Treatment Highlights Summit HOA

Despite the fact that HOAs are semantically dense ways of communicating there is still a  lot of redundancy in them. +Scott Scowcroft is a master at picking out very specific moments and making them focal points. I recently took part in a HOA summit organized by +Jessica Dewell and +Nora Whalen and Scott's compilation really made some of the things I covered come together. 
David Amerland David Amerland

16 Ways to Promote Your Content

Once you've created a piece of content, your content marketing job has only just begun! This post by +Robbie Richards gives you a number of tools and techniques to help spread the word about your content.

FYI - if you click the link below, look to the lower right and you'll see his first tool - Snip.ly - in action!
Mark Traphagen Mark Traphagen

Vine grows up, finally able to import saved video and allow you to edit.
Danny Sullivan Danny Sullivan

Announcing the All-New Beginner's Guide to Link Building
http://moz.com/beginners-guide-to-link-building

Authored by the one and only link building expert +Paddy Moogan
Topics covered include:
 1: What is Link Building & Why is it important?
 2: Types of Links (Both Good and Bad)
 3: How to Start a Link Building Campaign
 4: Link Building Tactics
 5: Link Building Metrics
 6: The Good, the Bad, & the Ugly of Link Building
 7: Advanced Link Building Tips and Tricks

Announcement: http://moz.com/blog/beginners-guide-to-link-building
Mark Traphagen Mark Traphagen

Email helping your SEO? Not as crazy as you might think....
Danny Sullivan Danny Sullivan

As content marketing grows, is content matching a buyer's journey? Marketing execs surveyed see that as important.
Danny Sullivan Danny Sullivan

How do publishers prefer to be pitched? This is an absolutely fantastic guide based on talking to over 500 publishers, full of great tips on increasing the odds your story or content may make the cut.
Danny Sullivan Danny Sullivan

Why Relationships Are An SEO Factor

Have you tried out +NOD3x for your G+ account yet?  It will literally open up a brand new world for you to explore here on Google Plus! http://goo.gl/hVniiZ  

Also check out some upgrading options in Nod3x here: http://nod3x.com/pricing-table.html  Get a 20% discount on anything on that page with the code WadeH2O

Showtime

Join +Wade Harman and special guest host +Mark Traphagen as we talk to +Rand Fishkin , SEO guru and WhiteBoardFriday host, about the power of the relationship and how that factors into SEO.

SEO is a powerful aspect in any type of marketing and a strategy that you shouldn't take lightly.  Come and learn about the way you can make your relationship stronger and learn some cool stuff about SEO as well.

Make A Friend!
Don't forget to go find the "Make A Friend Button" and press it!  http://wadeharman.com/subscribe

Subscribe via iTunes: http://goo.gl/f9DTj6

Monetize Your HOA Webinar
http://wadeharman.com/webinar

Disclaimer
If you have posted to this event page, I will assume that you enjoy the content that the Relationship Marketing show produces and will include you in a HOA invite circle where I will notify you of future shows.  If you would rather I didn't include you, please let me know!

#seo   #seotips   #seostrategy   #seomarketing   #relationshipmarketing   #searchengineoptimization  
Mark Traphagen Mark Traphagen

We're ordering more products through email, though our purchases are for smaller amounts, it seems.
Danny Sullivan Danny Sullivan

16 Ways to Promote Your Content

Once you've created a piece of content, your content marketing job has only just begun! This post by +Robbie Richards gives you a number of tools and techniques to help spread the word about your content.

FYI - if you click the link below, look to the lower right and you'll see his first tool - Snip.ly - in action!
Mark Traphagen Mark Traphagen

You've seen the ice bucket challenges. Here's how the trend to benefit ALS and other charities got started and factors that helped lead to its viral success.
Danny Sullivan Danny Sullivan

University of Michigan researchers find that hacking into traffic lights is pretty darn simple with just a regular old laptop
Three major weaknesses existed: unencrypted wireless connections, the use of default usernames and passwords, and vulnerable dubugging ports—meant that the researchers were able to take control over the lights with a normal laptop. As long as the wireless card in the hacker's computer can communicate at the same frequency that the traffic lights use (5.8Ghz), it can break into the wireless network that powers the entire system.

Scary considering we're putting more and more devices online, but the people doing it don't even put the most basic security practices in place. 

If that doesn't scare you... this sort of thing goes all the way up to the most frightening of things: The launch code for US nukes was 00000000 for 20 years... no really: http://arstechnica.com/tech-policy/2013/12/launch-code-for-us-nukes-was-00000000-for-20-years/
Paul Spoerry Paul Spoerry

How to Create Animations for Social Media

+Ian Cleary and his team are constantly finding and sharing great tools we can use to enhance our social media marketing. In this case, he shows us how to create simple and eye catching animations.

#animation   #animatedgif  
Neil Ferree Neil Ferree

Windows 8.1 Update 2 (er.. Windows 8.1 “August Update”) is Here, But It’s a Big Letdown
So  #Wednesday  rolls around and the much hopefully return of the Windows Start Menu... yeah well... that didn't happen. Instead this is just a rollup of a bunch of fixes. So much so they've shifting away from the name Windows 8.1 Update 2 and just calling it Windows 8.1 August Update. To me, this just seems silly since it's the second one but I suppose since it didn't deliver on what many were expecting they're downplaying it a bit.
Paul Spoerry Paul Spoerry

Announcement: Photo Sphere for iOS
Today we bring the magic of #photosphere to the iPhone and iPad with "Photo Sphere Camera". Get it on the App Store: http://appstore.com/PhotoSphereCamera

Photo Sphere Camera creates 360-degree panoramas up to an amazing 50 megapixels! We've also made it really easy to publish your favorite photo spheres straight to +Google Maps and Views (g.co/views) to help other people explore the world.

I'm really loving this app as I travel. It's perfect when I'm visiting hiking trails or urban downtowns, historic locations or resort hotels. Below are some of my favorites...

Rocky Mountain National Park, CO
http://goo.gl/o45EhK

North Shore of Oahu, Hawaii
http://goo.gl/nEvM99

Bellagio Fountains, Las Vegas
http://goo.gl/GcHnKr
(note some post-processing)

Pigeon Point Lighthouse
http://goo.gl/Gyw3Wv
(note some post-processing)

Royal Hawaiian Hotel, Hawaii
http://goo.gl/ZSpx6x

Under the Boardwalk in CA
http://goo.gl/cj6oLn

Beijing Summer Palace, China
http://goo.gl/6CMC5G

Pellegrini Vineyards, NY
http://goo.gl/yqquz6

Red Rocks Amphitheatre, CO
http://goo.gl/GLTvEF

Apple Store in Palo Alto, CA
http://goo.gl/WQZCDL

Googleplex, CA
http://goo.gl/ybVLwG

Check out my Views profile to explore more:
http://views.evanrapoport.com

If you create amazing photo spheres with your iOS device, let us know by using the #photosphere hashtag and linking to the image on your Views profile.

http://appstore.com/photospherecamera
Kevin Mullett Kevin Mullett

Announcing the All-New Beginner's Guide to Link Building
http://moz.com/beginners-guide-to-link-building

Authored by the one and only link building expert +Paddy Moogan
Topics covered include:
 1: What is Link Building & Why is it important?
 2: Types of Links (Both Good and Bad)
 3: How to Start a Link Building Campaign
 4: Link Building Tactics
 5: Link Building Metrics
 6: The Good, the Bad, & the Ugly of Link Building
 7: Advanced Link Building Tips and Tricks

Announcement: http://moz.com/blog/beginners-guide-to-link-building
Ivan Dimitrijević Ivan Dimitrijević

My next blog post will be "Improving Conversion Rate Optimization with Bacon".
Todd Mintz Todd Mintz

Espresso is Nectar of the Gods.
Todd Mintz Todd Mintz

Creating Content is One Thing, but It's What You Do With it to Get Noticed That Counts

Neil Ferree Neil Ferree

And Microsoft wonders why people hate using many of their products. I mean seriously, this is a big bucket of #ui   #ux  fail.
Kevin Mullett Kevin Mullett

ALS Is A Worthy Cause To Give To But So Is Donating To the CHOP

While people are donating to ALS, which is a great cause please consider also donating to Children's Hospital of Philadelphia. They do amazing work for children across the country and the world. Personally, they saved my son, Ilan's, life.

He was born with jejunal atresia, which is a bowel blockage. He needed surgery 3 days after being born. Because of the hard work and dedication of the doctors and nurses at CHOP my son is health and causing havoc everyday. So while you're giving to ALS (a worthy cause) also think about giving some to CHOP as well.

http://gmwd.us/ilanchop

Thanks in advance.
Seth Goldstein Seth Goldstein

Not sure why Facebook's Algo thinks I would care about the professional activity of a Gay Porn actor that I (clearly) don't follow...
Todd Mintz Todd Mintz

Daily Circles check it out

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54

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111

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152

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220

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100

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165

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25

Google+ Pages and interesting people

241

Android Pages

31

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170

Think different: the interaction circle

200

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31

some great people

501

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90

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300

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48

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199


© Siegfried Hirsch 2012 - 2013
Want to stay updated on changes you can circle Siegfried Hirsch (me) on Google+.